Corporate Design for a small fashion production Startup from Linz.
The goal of Yokai Studios is to innovate automation technology in fashion production in an „on-demand logic“. To produce locally with an interesting quality-price balance should avoid long transport distances, which also leads to more sustainable fashion items.
The logo, in its center, forms a forward facing arrow by turning the „K“ by 180 degrees. The flexible positioning grid symbolized the experimental and innovative character of Yokai.